How to Do Marketing Case Study Assignment? 3 Stages with Samples

The best way to understand the concepts of marketing is by analyzing the case studies. It helps students in understanding the applications of the marketing concepts. It introduces the students to the variety of problems for which they have to find the relevant solutions. The major idea behind developing marketing case study assignment is to examine the applicability of different marketing theories in real life business situation. However, a lot of students find it difficult to do it majorly due to lack of real life experiences. If you’re one of them, then not to worry. Instant Assignment Help provides the marketing assignment help at reasonable prices. Whether you’re doing the assignment yourself or taking help from us, in both the cases, you should know how the experts prepare marketing case study assignment in an appropriate manner. There are some stages mentioned below that need to be followed.

Stage 1 - Market’s Survey

It is the first step to preparing the marketing case study assignment. It includes the analysis of the market. It is also called survey analysis. In this step, you go to the real world and survey about your assignment topic. It should be done while following the guidelines of the case study of your assignment.

Stage 2 - Research Objective

You need to identify the objective of your research. Depending on that, your type of survey can differ. There are generally three types of surveys -

• Brand oriented survey
• Customer oriented survey
• Product oriented survey

One other kind of the survey analysis is the behaviour of the customer in an organization.

Stage 3 - Analysis

While developing a marketing case study analysis, students need to develop two types of market analysis - 

• Internal Analysis
•  External Analysis

Various types of tools are used for these analysis. They are -

I. Portor’s Five Forces

II. SWOT analysis

III. PESTLE Analysis

I. Portor’s Five Forces

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths. It is also used to identify an industry's structure to determine corporate strategy. It can be applied to any segment of the economy to search for profitability and attractiveness.

II. SWOT Analysis

SWOT analysis stands for strength, weakness, opportunities and threat analysis. This analysis is performed by the companies to evaluate their competitive position and develop strategic planning. It assesses internal and external factors, as well as current and future potential.

III. PESTEL Analysis

PESTEL analysis stands for political, economic, social, technological, economical, and legal analysis. It is a framework which is used to analyse and monitor the macro-environmental factors that may have a profound impact on an organization’s performance. This tool is especially useful when starting a new business or entering a foreign market.

All the above analysis are the practical approaches. Let’s check the sample of one of them.

Sample of Marketing Case Study Assignment from Instant Assignment Help

There is a sample given below to demonstrate how SWOT analysis can be done. The chart describes the SWOT analysis of a restaurant

Strength	Weakness
Unique taste	Low profit
Quality food	No business website
Friendly staff	Competition has more offering
Opportunities	Threats
Market boom	Negative Reviews
Could expand the menu	Droughts
Can implement loyality program	Gluten-free social trend

Marketing case study assignment is a very interesting and practical task given to the MBA students. It basically includes the three major above steps. For online assignment writing assistance, you can reach to Instant Assignment Help. Our experts are always ready to assist you.